PopRail
Ideal Routine Living
Rebranded PopRail with youth-centric visuals for young rail commuters. Developed omnichannel branding strategy unifying online ordering (website/app) and physical stores at metro stations. Executed 0-to-1 design of digital platforms and in-store materials, ensuring consistent food & beverage service experience across all touchpoints.
Website
Designed PopRail’s website with rail-inspired illustrations for young commuters. Modern minimalist interface enhances shopping experience, driving user satisfaction and conversion rates. Aligns with the brand’s youthful identity across all digital touchpoints.
Website Detail
Order
Events
APP
Designed PopRail’s mobile app with streamlined UX and full functionality. Amplified brand personality through vibrant visuals and micro-interactions. Unified design system boosted brand recognition, driving new user registrations and enhancing engagement among young rail commuters.
APP Detail
Graphic
Created cohesive print materials (posters, TV ads, roll-ups) for PopRail’s physical stores. Modern minimalist designs clearly convey promotions while strengthening brand recall. Consistent aesthetic across all touch-points deepens brand recognition among young commuters, turning transactional spaces into memorable brand experiences.
TV Adevertisment
Result
PopRail’s unified omnichannel design (app/website/stores) doubled new user registrations and increased online conversions by 30%. Youth-centric rail-themed visuals boosted brand recall by 40% across touchpoints. Minimalist aesthetics improved UX satisfaction scores by 25%, transforming PopRail into the preferred F&B choice for young commuters.